禇移风·New Execution Engine

是呀，不管是WEB 1.0， 还是WEB2.0，业务就是业务，你的客户决定了你所思考的接近客户的业务模式，是否可以在当前赚钱。
事实上，哪个传统行业不是如此…产业中的5%是赚钱,55%是持平,时好是坏,但是还可以,40%是一直在探求赚钱的模式…所以，不管是1999
年的互联网还是2005年的互联网,不要管是什么样技术或什么样业务概念，有人拿你的服务并愿意付钱，那么，这业务就有存在之空间。如果很多人都抢着要，
那么，这业务就是那些顶尖业务，是在95%之上了。

The Long Tail, if you haven’t already heard, is not a bedtime story, a
sequel to Lord of the Rings, or something attached to a lizard. Wired
Magazine editor Chris Anderson, who coined the term, spoke about his
brainchild at Music 2.0 last week. Simply put, the theory states that
continued sales over an extended period of time of marginal or niche
content can rival the short-term spikes of a major artist like Britney
Spears or Mariah Carey. Positioning the concept as the future of
entertainment media, Anderson points to Amazon and Netflix as examples
of new retail outlets able to build strong recurring sales in niche
markets. His point is, in the age of digital distribution, with
infinite shelf life and no physical media to produce, a song or album
can be available indefinitely, creating long-term renewable revenue
streams. And shouldn’t the long-term profit be considered an integral
part of a company’s plan for growth and profitability?

For decades the music industry has been focused on the short-term gains
of major releases. Now, with digital technology powering a consumer
appetite for individual tracks, commercial music may be returning to a
singles market. But a hit-driven model demands extended resources to
create and market the big sellers, and those efforts are no longer
delivering the returns they once did. That make the next few year very
tricky for established players, and there is little dispute that new
technology demands new solutions.

曾听说，当时也有不少人设想基于类似SIM
LIFE模式建立社区。我一杭州友人还将此设想应用到证券交易服务，为证券公司开始网络交易服务大厅；事实上，他建立了一个DEMO，就是一个Rich-
Client的SNS原形，那里有大街小巷，交易大厅，商店，娱乐场所，饭店等等。当时，不少DOT
COM也拿着VC的钱在做类似的东西，只可惜很多都是一些雏形。很具有前瞻性,只可惜网络带宽和用户的服务粘度不足。所以，也就是成为先烈！

Now
American Online has jumped into the fray. And I am really impressed.
The mobile AOL Search at mobile.aolsearch.com lets you search the
Internet (apparently powered by Google), and then reformats the sites
you want to view so that they fit on the small screen.




It does an
especially good job of putting the main content of a home page front
and center. It accomplishes this by giving you separate access to the
site’s navigation menu rather than letting it clutter the top of the
page.

The Pocket PC magazine site is a good example. AOL Search gets it just
right. It puts the logo at the top of the page and then follows it with
the Daily Update items on the home page. If you want to access the
Pocket PC magazine navigation menu or search box, you click on the
“Find it fast” link at the very top of the page, and AOL Search
immediately takes you to these functional elements.

显然,EMI在此尝试比SONY在北欧的试水来的可能更雄心勃勃…..

回到另一方面,四大唱片公司如此急不可待地进入下载服务的尝试,又使人们看到网络的推动力;但是,其中有一点,现在他们模式,是依据原唱片工业模式,我们知道:那些版权模式的不改善,那么,音乐的商业传播必将还是遇到更大挑战.

The ringtone craze may have started with mainstream artists, but the concept is now hitting the indie market in a major way. Most recently, independent digital distributor Digital Rights Agency announced a dedicated ringtone store called Bliptones, available at bliptones.com. That will offer a nice value-add for clients, which include Death Cab for Cutie, Sleater-Kinney, and At The Drive In. Master ringtones purchased through the Bliptones site will initially be downloadable by customers of AT&T, Bell Canada, Cellular One, Cingular, FIDO, Rogers AT&T, Sprint and T-Mobile. “By building the Bliptones brand through online and offline marketing and making it an outlet exclusively for our clients, we are providing our labels with an important leg-up in the mobile entertainment market,” said Digital Rights Agency managing director Tuhin Roy.

Microsoft’s Head of Digital Media, Erik Huggers, announced yesterday
his company’s intention to directly compete with the iPod. "Come this
fall there is going to be a number of devices that get close to
competing with Apple’s iPod…there is going to be a whole lineup of
products that can compete with Apple in industrial design, usability,
functionality and features."

Of course, this won’t be easy for Microsoft. Apple has one distinct
advantage in this particular race: They produce both the hardware and
the software. More after the jump.

[Via Spymac]

 While the iPod and iTunes Music Store work together seamlessly,
Microsoft has had a difficult time showing customers which
Windows-friendly media devices work with which applications. A campaign
called "PlaysForSure," which puts logos on compatible devices (and
reminds me of Garanimals), was recently put in place to combat the
confusion. However, the success of the campaign has been limited.
Michael Gartenberg, an analyst at Jupiter Research in New York, writes,
"We tend to call it ‘PlaysForAlmostSure.’ Meanwhile Apple’s iPod and
iTunes are dancing together like Fred Astaire and Ginger Rogers."

Just how long will iPod carry the lead in the portable MP3 player
space? According to some analysts and die-hard users, the answer is
forever, or close to it. But the Microsoft camp is not so resigned to
that fate, and recently pointed to a slate of more competitive players
by the fourth quarter. Erik Huggers, head of digital media at
Microsoft, pointed to several new "iPod killers" from manufacturers
like Phillips, Creative, and Samsung. "Come this fall, there are going
to be a number of devices that get close to competing with Apple’s
iPod," Huggers commented to Bloomberg. Meanwhile, Steve Jobs recognized
the mounting threat, though big moves like price drops, easy
podcast-compatibility, new color screens and the introduction of
flash-based models are helping to keep the iPod one step ahead.