Vodafone Content Chief Slams "Crap" Mobile Games[转载]
七月 14, 2005 – 9:44 am |Tags: No Tags
Vodafone Content Chief Slams “Crap” Mobile Games
[by james]
Vodafone global content boss Graeme Ferguson has slammed the makers of
mobile games at the ELSPA International Games Summit, claiming many
games were of low quality — a fact particularly bad for games based on
good licenses. He gave The Lord of the Rings as an example, and
concluded: “Consumers aren’t mugs, they won’t keep buying games if
they’re that crap!” This might be changing…the BBC ran a story on
movie-based games and the fact that movie producers are increasingly
working with the games developers to make sure the finished game is
something people actually want to buy. This will move to mobiles as
well…
He went on to advise game developers to get used to the problem of
porting to diverse handsets, as it was an inevitable result of mobile
services being differentiated by the handsets they offer. “No consumer
changes operator based on content,” he explained. “They change based on
price and handset.”
Stats-wise, “games are lower priority than music and TV content on
mobile, with only 12 per cent of content customers accessing games on
the firm’s portal, major selling titles on the Vodafone network can now
expect to sell around 250,000 units across the company’s five European
markets”.

