Digital Distributor: Ringtone Business[转载]
八月 13, 2005 – 9:34 am |Tags: No Tags
Indie Digital Distributor Launches Ringtone Store
The ringtone craze may have started with mainstream artists, but the concept is now hitting the indie market in a major way. Most recently, independent digital distributor Digital Rights Agency announced a dedicated ringtone store called Bliptones, available at bliptones.com. That will offer a nice value-add for clients, which include Death Cab for Cutie, Sleater-Kinney, and At The Drive In. Master ringtones purchased through the Bliptones site will initially be downloadable by customers of AT&T, Bell Canada, Cellular One, Cingular, FIDO, Rogers AT&T, Sprint and T-Mobile. “By building the Bliptones brand through online and offline marketing and making it an outlet exclusively for our clients, we are providing our labels with an important leg-up in the mobile entertainment market,” said Digital Rights Agency managing director Tuhin Roy.
Other indie players are also pushing into the ringtone space. Last month, digital content distributor IRIS Distribution launched a service that allows artists to layer ringtone sales into their existing websites. That solution, along with the Bliptones store, were launched with the help of Xingtone, an LA-based firm that also markets software that creates ringtones from CD tracks. Meanwhile, longtime indie distributor The Orchard is currently selling ringtones through over 150 different mobile outlets, Sprint, Dwango and Zingy.
